Ryanair prides itself on being the no-frills airline – and its new 2010 calendar shows that its cabin crew are short on frillies. However, before we get any cheap Ryanair digs in, it must be underlined that this calendar is for charity – notably the very worthy charity KIDS.

KIDS UK helps children and families deal with disability around the country, and will stand to make £100,000, for the third year in a row, thanks to Ryanair.

Michael O’Leary has actually bought the first 100 copies of the calendar, and even sent one to a Labour MP who claimed that Ryanair were taking advantage of their cabin crew.

It turns out that the cabin crew were all desperate to appear in the calendar – 800 of them actually applied! Here are just a few of the lucky winners – and you can grab yours online for a tenner, which is about the same price as a sandwich. We did, after all, promise a Ryanair dig.

We say: It’s a strange way to give money to a KIDS charity, isn’t it? Half-naked women and all that. Not that we, as adults, mind, but it’s a peculiar choice. And while we’re on it – travelling by Ryanair really is like sitting in a luminous yellow box with loudspeakers playing adverts about orange juice and lotto tickets while someone pokes you with a £10 sandwich. But I forgot to mention, it’s cheap. Sorry O’Leary.